UNDER ARMOUR: BACK TO SCHOOL CAMPAIGN

*Lead Strategist + Co-Creative Director

For Under Armour’s ‘How To Wear It’ Back to School Campaign, the intention was to show off our back to school collection in real-life scenarios - outfitting high schoolers from the Baltimore community.

We were able to utilize both influencers and stylists, as well as local students in the Baltimore community to bring a sense of style and confidence while going back to school.

Assets Created:

• Hero Video

• Stylist Cutdown Videos

• How To Wear It Videos

• Photography