UNDER ARMOUR x ripken: partnership announcement

I was able to concept the partnership announcement between Under Armour and Ripken Baseball.

We wanted to create a motion design depicting the flow between the UA logo and the Ripken logo. In order to do that - we wanted to show both logos in neon form on a lit billboard - exemplifying the ‘electric’ nature of this partnership. In addition to the logos, we included different baseball items in neon (glove, bat, home plate, ball, scoreboard, etc) that come into camera view to solidify that this partnership is within baseball to anyone who may not know what Ripken is.

Assets:

• Hero Video