WE OWN THE CITY: BALTIMORE + PHILADELPHIA
*Strategy Lead + Art Director
I co-lead the strategy and creative direction for the storylines, video production, and photography for one of my favorite campaigns.
The intention of this project was to authentically tell the stories of individuals within Baltimore and Philadelphia communities, cities where Under Armour is extremely popular and organic within the social conversation. The project showcased how Under Armour and ‘your city + your style’ influence, ensuring that everything remained true to the essence of each city.
From the creators to the production team, everyone involved was native to either Baltimore or Philadelphia, maintaining a genuine connection to the cities. The result, City Style: Baltimore and City Style: Philadelphia, was a collaborative effort driven by a small group of individuals with a shared goal of creating something impactful that we could all take pride in.
There were no huge budgets, no large committees, we all just had an idea, were passionate about that idea, knew it would work, networked, researched, and willed it to existence.
Assets:
Hero Video Baltimore
Hero video Philadelphia
Individual Cutdown Videos
Photography
