‘WE OWN THE CITY’: BALTIMORE + PHILADELPHIA
*Creative Strategist + Co-Creative Director
This project was designed to authentically tell the stories of individuals from the Baltimore and Philadelphia communities—two cities where Under Armour has deep roots and a strong organic presence. Our goal was to spotlight how both UA and each city shape personal style, while staying true to the distinct energy and culture of each place.
Everyone involved - from the creators to the production crew - was local to either Baltimore or Philly, which helped us preserve a genuine connection throughout the process. The result was We Own The City : Baltimore and We Own The City: Philadelphia - a collaborative effort built by a small but passionate team, all driven by a shared mission to create something real, meaningful, and representative of the cities we love.
Assets:
Hero Video (Baltimore + Philly)
Individual Cutdowns
Photography
