UNDER ARMOUR x WNBA ALL-STAR: KELSEY PLUM SMOOTHIE TRUCK

*Art Director + Illustrator

During WNBA All-Star, Kelsey Plum released a shoe called ‘Plumberry’ and we came up with a smoothie truck activation outside of the fan zone to engage the crowds and bring hype to the release. I was able to art direct the activation and illustrate the truck, as well as additional giveaways, for the day.

Assets:

• Initial Illustration

• Truck Graphic

• Various Giveaway Illustrations